The project concept and vision form the backbone of your project. They guide your decisions, attract potential investors, and differentiate your project from others.
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To clarify your project concept and vision, consider the following steps:
Your core concept is the unique idea at the heart of your project. It should be both innovative and feasible. Consider the following:
What is the main idea behind your project?
What makes your project unique?
How will it bring value to the crypto or NFT market?
Your value proposition explains why people should be interested in your project. It should clearly articulate:
The unique benefits that your project offers.
How your project is different from and better than similar projects.
Why your target audience should choose your project over others.
Your long-term vision is where you see your project in the future. It should be both aspirational and achievable. Consider the following:
Where do you see your project in 3-5 years?
How will it have evolved?
What impact will it have made in the industry or on its community?
Your target audience is the specific group of people who are most likely to be interested in your project. They are the ones who will understand and appreciate your project’s value. To define your target audience:
Identify their demographics (age, location, occupation, etc.)
Understand their needs, challenges, and pain points.
Identify their interests and hobbies, especially those related to crypto and NFTs.
Your USP is what makes your project stand out from the crowd. It's the reason why your target audience should choose your project over others. To establish your USP:
Understand what your competitors are offering.
Identify what makes your project different or better.
Clearly articulate this difference in a way that is easy to understand and compelling.
Once you have defined these aspects, you will have a clear and compelling project concept and vision that can guide your decisions and attract potential investors.
